SEO Volatility & Affiliate Growth: How Publishers Are Adapting In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and…
How CSS Publishers Can Boost Your Affiliate Program Sales In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for…
AI for Non-Techies: How to Leverage Automation Without Losing Creativity In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in…
Elevate Summit 2025 – Matthew Addai We are counting down months till the ELEVATE Summit! Don’t miss out on Cashblacks CEO and Founder Matthew Addai talk about “Why Elevate is the key event you will need to attend. Book your tickets for ELEVATE 2025 here: https://www.eventbrite.co.uk/e/elevate-summit-performance-marketing-summit-tickets-1017436679497?aff=oddtdtcreator #affiverseelevate #affiliatemarketing #event #ELEVATE
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers.…
Elevate Summit 2025 – Matthew Addai (Why are you coming to Elevate this year) We are counting down months till the ELEVATE Summit! Don’t miss out on Cashblacks CEO and Founder Matthew Addai talk about “Why he is coming to Elevate year this.” Book your tickets for ELEVATE 2025 here: https://www.eventbrite.co.uk/e/elevate-summit-performance-marketing-summit-tickets-1017436679497?aff=oddtdtcreator #affiverseelevate #affiliatemarketing #event #ELEVATE
Stephen Davis S20 E07 Affiliate In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding…
B2B Affiliate Marketing Strategies for Global Growth In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating…
Elevate Summit 2025 – Jenny Gonzalez (Why are you coming to Elevate this year) We are counting down months till the ELEVATE Summit! Don’t miss out on Trackfinity and Rocahead’s CEO and Co-Founder Jenny Gozalez talk about “Why she is coming to Elevate year this.” Book your tickets for ELEVATE 2025 here: https://www.eventbrite.co.uk/e/elevate-summit-performance-marketing-summit-tickets-1017436679497?aff=oddtdtcreator #affiverseelevate #affiliatemarketing…