How CSS Publishers Can Boost Your Affiliate Program Sales
How CSS Publishers Can Boost Your Affiliate Program Sales
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.
Talking points include:
1. Why tracking is crucial for successful affiliate programs
2. Where CSS has seen significant growth in recent years
3. How CSS helps SMEs compete against larger brands
Don’t miss Joep at our ELEVATE Summit in London, on July 15th and 16th, where he will be sharing all of his knowledge. So, if you’re an SME listening to this, and you want to get into the affiliate space, or you want to find out about how CSS can help you, come along to ELEVATE and meet him in-person.
Listen to find out more about:
1. The technical aspects of working with CSS publishers
2. The evolution of CSS in the affiliate landscape
3. Supporting SMEs with CSS solutions
Key segments of this podcast and where you can tune in to go direct:
[03:11] Understanding CSS and its importance
[12:48] Strategies for working with CSS Publishers
[24:57] Common challenges and misconceptions
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