Performance Marketing’s Reality Check: Industry Leaders Reveal What’s Really Driving Success in 2025

Performance Marketing’s Reality Check: Industry Leaders Reveal What’s Really Driving Success in 2025 – Affiverse In this opening panel discussion from ELEVATE 2025, Affiverse Founder Lee-Ann Johnstone was in conversation with Joep van den Boer (Chief Commercial Officer, Shoparize), Heather Peebles (Commercial Director, Perkbox), Matthew Addai (Co-Founder and CEO, Cashblack and Afrofiliate), and Oliver Koukoulis-Fribbens…

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5 Trust Signals Google’s AI Uses to Send You Traffic

5 Trust Signals Google’s AI Uses to Send You Traffic – Neil Patel Google’s AI uses a hidden set of trust signals to decide whether to send traffic to your website or show your competitors instead. In this video, you’ll learn the 5 trust signals that matter most, how to check your current score, and…

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How Smart Brand Owners Win Big With The Right Affiliate Moves

How Smart Brand Owners Win Big With The Right Affiliate Moves – Affiverse Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning…

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Stop Writing for Clicks. Write for Decisions.

Stop Writing for Clicks. Write for Decisions. – Neil Patel Want AI Chatbots to Recommend You? Stop Writing for Clicks. Start Writing for Decisions! The more you optimize for decision-stage queries (not just top-of-funnel keywords), the more chatbots will cite you, even if your Google rankings stay the same. The sooner you realize AI rewards…

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Professional Emails Are Getting You SPAMMED!

Professional Emails Are Getting You SPAMMED! – Neil Patel Your ‘Professional’ Emails Are Hurting You. Here’s the Fix! The more your emails mirror personal messages (plain text, minimal branding, conversational tone), the more algorithms trust you, even if competitors spend more on design. The sooner you ditch the “corporate” look, the faster you’ll escape the…

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Almost All Email Campaigns Are Doing This Wrong

Almost All Email Campaigns Are Doing This Wrong – Neil Patel Your Emails Are Getting Penalized for This One Mistake (And 90% of Brands Are Guilty) The more you segment by behavioral engagement (opens, clicks, replies), the more inbox AIs will reward you with prime placement, even if your overall list size shrinks. The sooner…

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