SEO Volatility & Affiliate Growth: How Publishers Are Adapting

By russ | April 18, 2025

SEO Volatility & Affiliate Growth: How Publishers Are Adapting

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.

Talking points include:

1. How the diversification of marketing channels is essential for success
2. Regulatory changes can have immediate impacts on advertising strategies
3. Understanding the ‘why’ behind affiliate marketing strategies is vital

Listen to find out more about:
1. Publishers are significantly affected by SEO algorithm changes
2. Successful partnerships can enhance brand trust and visibility
3. First-party data is becoming increasingly important for competitive advantage

Key segments of this podcast and where you can tune in to go direct: 

[07:55] The Role of AI in Affiliate Marketing  
[11:35]  Navigating Policy Changes and Regulatory Challenges
[27:42]  Future Trends in Affiliate Marketing

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#AffiliateMarketing #SEO #DigitalMarketing #AI #MarketingStrategy #MVFGlobal #MarketingTrends #DataIntelligence #ContentCreation #RegulatoryChanges #TrafficGeneration #Partnerships #BrandAuthenticity #PolicyChanges #FutureOfMarketing

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