Scaling Your Affiliate Program Using Content on Performance
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.
Talking points include:
1. CPC allows brands to secure premium content without upfront fees
2. Performance marketing can enhance brand awareness effectively
3. Collaboration between marketing teams can enhance overall performance
Listen to find out more about:
1. Tips for smaller brands to leverage Linkby
2. The shift towards CPC content
3. Trends in affiliate marketing and content partnerships
Key segments of this podcast and where you can tune in to go direct:
[03:19] Understanding CPC vs CPA in affiliate marketing
[13:44] Performance marketing and brand awareness
[18:28] Practical advice for small to medium brands
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. – https://www.affiversemedia.com/newsletter-sign-up/
Subscribe to our podcast HERE! – https://podcasts.apple.com/us/podcast/the-affiliate-marketing-podcast/id1472729388?uo=4
Advertise on our Podcast!
Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!
https://pages.services/news.affiversemedia.com/affiverse-podcast-pack-download-affiversemedia/
#AffiliateMarketing #PerformanceMarketing #CPCModel #ContentMarketing #BrandAwareness #Linkby #DigitalMarketing #AffiliateProgram #MarketingStrategy #ContentPartnerships #SmallBusinessMarketing #MarketingCollaboration #PerformancePR #MarketingTrends #PodcastEpisode