How Big Affiliate Programs Keep Growing!

How Big Affiliate Programs Keep Growing!

We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs. 

Our thanks go to PIN-UP Partners for sponsoring this episode.

Talking points include:

1. Creating a community-driven affiliate program that goes beyond monetary incentives.
2. Strategic market expansion into emerging territories like Ecuador and India.
3. Building trust through transparency, data sharing, and genuine collaboration with affiliates.

Listen to find out more about:

1. How PIN-UP Partners created a collector’s culture around their merchandise that drives affiliate loyalty.
2. Why offering a break-even guarantee for cricket betting traffic demonstrates confidence in market selection.
3. How data transparency has become PIN-UP Partners’ competitive advantage in affiliate relationships.

Key segments of this podcast and where you can tune in to go direct:

[05:22]  Building brand community through merchandising.
[21:10]  The transparent approach to affiliate partnerships.
[29:54]  Strategic expansion into cricket betting markets.

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