Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency

By russ | April 18, 2025

Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.

Talking points include:
1. Micro-influencers are becoming essential in marketing strategies.
2. AI can enhance the quality of authentic content.
3. Content ownership allows brands to leverage it across channels.

Listen to find out more about:
Brands need to adapt to changing consumer behaviours.
Evergreen content is crucial for long-term marketing success.
The future of marketing lies in genuine consumer connections.
Key segments of this podcast and where you can tune in to go direct:

[07:30] “Every person is a micro-Influencer”
[09:04] The Role of AI in Authentic Content
[17:41] Leveraging Authentic Content for Brands

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