D-Money’s Players Ball brought together the Ballers in performance marketing. This is how we rolled

D-Money's Players Ball brought together the Ballers in performance marketing. This is how we rolled

It was 2003 at the Venetian. We just had another VIP pre-party in the D$ suite for about 150 Ballers who paved the way for marketers online. We didn’t open up doors until midnight, Xzibit and Digital Underground both performed full shows, our homie Too $hort came to play with us, VH-1 and MTV both covered it and big deals were made.

Here’s an Interesting fun fact that no one really knows. The producer of this VH-1 show (seen in this video in the background in my suite) went to West Coast Customs (car mod garage) the next week. While there he sees a familiar face, Xzibit. He only recognized him because of the party the week before, he didn’t know who he was before that. After chatting about the custom cars which Xzibit was really into, he was made the offer to host “Pimp My Ride”. I think that was the biggest TV show MTV ever produced, it was huge globally. I only know this because the producer of the show reached out 2 years later and wanted to come to another event. He thanked me for the Xzibit connection and told me this story.

Also note, these parties always had a dress attire theme. Jenna Jameson was the biggest star in adult at the time. Don’t hate the player…