Posts by russ

Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests – Affiverse This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer’s journey from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world…

2RBO Affiliates Combines Cutting-Edge Design with Partner-Driven Market Expansion – Affiverse Affiverse CEO Lee-Ann Johnstone speaks with Aviv Rosenblit, Head of Affiliates at 2RBO Affiliates, about how their edgy aesthetic and collaborative approach to market entry sets them apart in regulated iGaming markets.

Boomerang Partners Revolutionises Affiliate Engagement Through Experiential Tournament Innovation – Affiverse As we continue our interview series from iGB Live, Affiverse Founder and CEO Lee-Ann Johnstone speaks with CMO Anton Eshtokin about how Boomerang Partners is redefining affiliate tournaments with premium experiences that go far beyond traditional competitions.

Get Clear on Measuring Affiliate Sales Impact – Affiverse More affiliates don’t automatically mean more sales. So, how do you prove what’s really driving results? Incrementality and attribution remain some of the most debated (and misunderstood) topics in affiliate marketing. If you’ve ever asked: “𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦𝘴 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘨𝘰𝘵 𝘢𝘯𝘺𝘸𝘢𝘺?”…