Charlie T on Disrupting Performance Marketing, ROAS Myths & Scaling with AI | The D-Money Show
Charlie T on Disrupting Performance Marketing, ROAS Myths & Scaling with AI | The D-Money Show
- The D-Money Show
In this powerful episode, host Darren “D-Money” Blatt sits down with Charlie T—founder of Disrupter Academy and one of the earliest pioneers in Facebook lead ads—for a brutally honest conversation about what actually works in performance marketing today.
From managing $1M+ per day in ad spend to building ad systems that scale with minimal effort, Charlie breaks down:
Why he says “F*** ROAS” and what to optimize instead
His legendary journey from radio DJ to performance marketing mogul
The hidden power of Meta’s Andromeda update and machine learning
How AI should really be used in campaign creation and iteration
What marketers are doing wrong when they test 50+ ads at once
How to “earn” premium ad inventory (and why that matters more than ever)
The future of lead generation, attribution, and long-term scale
🚀 Ready to build smarter ad systems with less stress and more success?
Charlie T shares exact tactics, philosophies, and frameworks that have helped generate billions in revenue for some of the world’s top brands.
👉 Subscribe now and join us for insider tips, growth strategies, and conversations with top players in the affiliate and lead gen space.
🧠 Learn more about Charlie T’s Disrupter Academy:
https://disrupterschool.com
🎓 Join the Zoom AFFY Mastermind featuring Charlie T:
https://www.eventbrite.com/e/affy-mastermind-with-charley-ct-the-disrupter-tichenor-iv-tickets-1417173577319?aff=oddtdtcreator
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Timestamps:
00:00 – Intro & Charlie’s “F*** ROAS” Shirt
03:24 – From Sobriety to Starting His Agency
07:50 – First Big Win with Facebook Lead Ads
13:10 – Why Simpler Ad Structures Scale Better
18:30 – What Meta’s AI Knows That You Don’t
24:05 – Philosophical Clash: Morpheus vs. Neo
30:40 – Earning High-Quality Ad Inventory
39:55 – How Charlie Teaches Ad Strategy Inside Disruptor Academy
47:00 – The Real Power of GPTs in Creative Copy
54:10 – AFFY Mastermind & Final Thoughts
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📌 Top Quotes from Charlie T:
“The more ads you run, the dumber every ad gets.”
“Simple machines are easy to fix. Complex always fails.”
“You’re no longer playing the game of lowest cost. You’re playing the game of how much value you can afford to pay for.”
